Visibility is Liquidity
High-value inventory is on your lot—but not properly visible online. We document Digital Drift: placeholder media, broken listings, buried units, and other integrity failures that suppress buyer action.
Digital Drift is a hidden floorplan tax
When a $150k+ unit carries placeholder assets or breaks across inventory surfaces, you don’t just lose clicks—you lose velocity. Drift compounds quietly: units sit longer, buyers bounce faster, and the store bleeds margin through time.
The Three Pillars of Prism
Inventory Integrity Forensics: dentify listings with broken/placeholder media, missing VDP assets, and visibility degradation.
Drift Mapping: Document where failures occur: pre-owned feeds, media workflows, sorting/filters, third-party mirrors.
Executive Reporting: Weekly reports with VIN last-4 + stock # + issue type—ready for internal teams/vendors to execute.